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Friday, January 21, 2011

Basic Search Engine Optimization Techniques

There are people who refer to online marketing and SEO as an art. However, some would rather call this a science. There are precise techniques that you need to follow SEO services if you want to increase the traffic going to your website and some techniques work better than others. You just have to understand how these are used and how you can benefit from them.
Search engine optimization involves giving your visitors the best surfing experience on your website so that they will bring in more people. It is better if you are an expert on your website’s topic rather than just being good at SEO. When it comes to the technical part, all you need to do is to have the right software like a blog platform such as WordPress. You also have to follow the simple guidelines set by Google.
There are also things that you can do to help you come up with a list of keywords. This is what you need to start your SEO strategy. All that you do will have to be based around the keyword that you chose. It is nice for you to have a long SEO selection of keywords that have significant number of searches used by search engine visitors.
If you are an expert on what your site is about, you can easily come up with a list of keywords even if you do not resort to a keyword generating tool. But it is better if you use the more scientific approach. Google has one that generates suggested keywords for those that use AdWords. There are other sources that you can use such as Wordstream and SpyFu.
On-site optimization is all about the content that you have on a webpage and making sure that it matches the keywords that you are using. The keywords should be found on your page titles and your URL. When making your content, the keywords should look like they naturally belong there and they should not make the narrative sound funny. You can make a separate landing page for each of the keywords you are optimizing for.

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